Carmichael Lynch

A few months back, I wrote this cover letter for a job opening at the Carmichael Lynch advertising agency.  The listing was for a Subaru product specialist.  Honestly, I probably know more about Subaru than 80% of the people that are working on the campaign.  The best cover letter you have ever read follows:

Carmichael Lynch
110 North Fifth St.
Minneapolis, Mn, 55401

I am Subaru.  From the diminutive 360 on the tenth floor of one hundred ten north fifth street, to the “four-wheeled defibrillator” GE chassis WRX, and the “305 horsepower pledge pin” GH chassis WRX STi.  I urge you to “buy stock in rubber”.  I am the racing strength and prowess of Subaru Tecnica International.  I am legendary rally champions Colin McRae, Carlos Sainz, Richard Burns, and Petter Solberg.  I am three consecutive World Rally Constructors Championships.  I hold five consecutive Rally America Championships.  I am the fans of the rally blue mica, and the stars of the Pleiades.

I am safe.  I am the only automotive brand to receive a five-star safety rating from the IIHS on every automobile in my lineup.  I am fifteen percent sales increases in the United States, a sixteen percent increase in Canada, 3.9 percent increases in Australia, and an eighty-six percent increase in China.

During my time spent within the Rally America Championship as an intern, I learned the depth of Subaru owner and fan loyalty.  Knowing that Subaru inspires people to trek into the forests of Northern Michigan in January to see their heroes hustling Fuji Heavy product down tree lined roads, five to ten seconds at a time, has permanently vetted my interest in the company.  I have been a fanatic of Subaru from my earliest interests in cars, and I am proud to count myself among those at the side of these roads.

This passion has only been assisted by the excellent lineup of advertisements coming from the Atlanta based Carmichael Lynch Subaru group.  When Mr. William Stentz spoke at a Western Michigan Universities Ad Club meeting, I knew that Carmichael Lynch was a company that I would be honored to work for one day.  When a listing for the product information specialist on the Carmichael Lynch website arrived, I knew that this was my opportunity.

Enthusiasm.  It’s what makes me a Subaru.

Respectfully,

Bradley C. Brownell