Waco Bi-planes

A friends family owns a classic bi-plane manufacture named Waco Classic based out of Battle Creek, MI.  They kinda freak me out, and seriously, planes should not be able to fly upside-down.  (Don't feed me that mumbo jumbo about the Bernouli Principle, I have heard it a million times.  You will not change my mind. An upside down plane is not creating lift, it is creating downforce.)


Anyway, I started looking into the advertising that the company has been doing, even going back to the end of WWI.  In those days, Waco used the tagline "ask a pilot".  That's all well and good, pilots are trusted men in the field of aviation, and who knows more about a bi-plane than someone who has spent countless hours getting used to flying one?


Now that bi-planes are the play things of millionaire playboys with more time and money on their hands than excess brains, "ask a pilot" doesn't do much, mainly because pilots don't fly them anymore.  Now the tagline is slightly more aimed at the ego; "Own the Dream".


It seems to me that Ownership is not what should be emphasized here.  Nobody cares about owning them, they care about the feeling of flying them.  The joy of flying a classic plane, I imagine is similar to classic car ownership.  They are finicky, and not as refined as what you can get brand new, but they are infinitely more cool.  Most flights are about the destination, about getting where you are going faster.  With a Waco, your destination is the sky.

"Most flights are about the destination, in a Waco Classic it is about the journey."
"In a Waco Classic, it isn't about getting where you are going, it is about going."
"In a Waco Classic, your destination is the sky."